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McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies. [12] It is sold in several countries outside India, including Africa, Canada, the Far East, Japan, the Middle East, and the United Arab Emirates.
Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. It was launched in 1994. [ 2 ] [ 3 ] Signature is a blend of imported Scotch whisky and locally produced products. [ 4 ]
McDowell's acquired the spirits business and manufacturing facility of Forbes Campbell & Company Limited. McDowell's formed United Distillers India Limited, India's first joint venture in the alcoholic beverages industry, with United Distillers of the United Kingdom in 1991–92. McDowell's Signature whisky was launched in 1994.
Royal Stag is placed in the deluxe segment of the Indian whisky market and is priced to target the upper middle class aged 25–40 years. [22] The brand's main national competitor, at its price point, is United Spirits Ltd's McDowell's No.1 whisky. [23]
McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands. [1] In 2013 it overtook Old Monk as largest selling rum of India. [2] [3] While in 2015 it also overtook Bacardi as world's largest selling rum brand. [4] [5]
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
United Breweries is India's largest producer of beer. [5] United Breweries now has greater than a 40% share of the Indian brewing market with 79 distilleries and bottling units around the world. In 2005, UB financed a takeover of the spirits business of the rival Shaw-Wallace company, giving it a majority share of India's spirits business. [6]
Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard.It is a blend of Indian grain spirits and imported Scotch malt. [1]Pernod Ricard has identified Blenders Pride as one of their core brands in India. [2]