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Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
"I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that are better than almost all humans at almost all tasks."
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise. [25]
This article may lend undue weight to very obscure AI projects of questionable importance. Please help improve it by rewriting it in a balanced fashion that contextualizes different points of view. ( April 2022 ) ( Learn how and when to remove this message )
While its Creative Cloud business often goes hand in hand with its marketing software (for creating ad campaigns), AI could help supercharge ad campaigns by helping businesses gather more data ...
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