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Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm (3.3 in)). They are sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
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The "Vogue Superslims" and "Vogue Superslims Menthol" were launched in 1987. In 2005, the Vogue Arome line was released, and it was in the European market until 2006. In March 2007, Vogue Blanche and Vogue Noire were launched. The manufacturers announced an image renewal in August 2007.
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[31] [32] This became the Virginia Slims Circuit, with Phillip Morris continuing their link and sponsoring 8 of the 16 tournaments on the schedule. In 2015, a tennis.com article stated, "The tour would be criticized over the years for promoting cigarettes, but Cullman was the right sponsor for the moment."