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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
Fisher hired Earl in spring 1926 to design a sleek low-priced vehicle to be introduced by Cadillac in 1927 known as the LaSalle. [26] Sloan was sufficiently impressed by the result that he made Earl head of a special design division of GM, established in June 1927. [26] The LaSalle itself was introduced in March 1927 for the 1927 model year. [27]
By the time the decision was made to drop the LaSalle for 1941, at least three wood and metal mockups had been made for potential LaSalle models. One was based on the notchback GM C platform which ended up being shared by the Cadillac Series 62 , Buick Roadmaster and Super , the Oldsmobile 98 and the Pontiac Custom Torpedo . [ 4 ]
The first cars to use Thompson's synchromesh transmission design were Cadillac and LaSalle models in 1928, followed by Oldsmobile, Buick, and Oakland models in 1931, and Chevrolet cars in 1932. [6] Thompson sold his synchromesh transmission patents to GM in 1924 [ 7 ] and 1930 for a reported $1 million.
GM has a long history in Egypt which began in the 1920s with the assembly of cars and light pickup trucks for the local market. In the mid of the 1950s, GM withdrew from the Egyptian market. Some years later, the Ghabbour Brothers began to assemble Cadillac, Chevrolet, and Buick models up to the 1990s.
Model C – 72 in wheelbase single-cylinder engine; Model D – 100 in wheelbase four-cylinder engine; Model E – 74 in wheelbase single-cylinder engine; Model F – 76 in wheelbase single-cylinder engine; 1906 Cadillac Models H, K, L, and M Model H – 102 in wheelbase four-cylinder engine; Model K – 74 in wheelbase single-cylinder engine
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One car that definitely was a promotional model was the 1935 Lasalle made for General Motors that came in sedan and coupe versions packaged in a special smallish blue and dark rose box. Another interesting model was the 1936 Lincoln Zephyr which was available in a gift set with a 'Roamer' camper trailer. [7]