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Tools range from free, basic applications to subscription-based, tools. Social media offers information on industry trends. Within the finance industry, companies use social media as a tool for analyzing market sentiment. These range from marketing financial products, market trends, and as a tool to identify insider trading. [83]
Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...
Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [ 1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
Social media can have both positive and negative impacts on a user's identity. Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [1] [2] [3] Communication within political or social groups online can result in ...
A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. [ 1][ 2] Social networking services vary in format ...
Social media intelligence. Social media intelligence ( SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to ...
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Open-source intelligence. Open source intelligence ( OSINT) is the collection and analysis of data gathered from open sources (overt sources and publicly available information) to produce actionable intelligence. OSINT is primarily used in national security, law enforcement, and business intelligence functions and is of value to analysts who ...