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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Color theory. Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science.
Color plays an important role in setting expectations for a product and communicating its key characteristics. [25] Color is the second most important element that allows consumers to identify brand packaging. [26] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Color blindness or color vision deficiency ( CVD) is the decreased ability to see color or differences in color. [ 2] The severity of color blindness ranges from mostly unnoticeable to full absence of color perception. Color blindness is usually an inherited problem or variation in the functionality of one or more of the three classes of cone ...
Theory of Colours. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures. [49] Different colors have been demonstrated to have effects on cognition.
Color science. Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .
Color wheel. Gradient RGB / CMY color wheel. Seven-color and twelve-color color circles from 1708, attributed to Claude Boutet. Wilhelm von Bezold's 1874 Farbentafel. A color wheel or color circle[ 1] is an abstract illustrative organization of color hues around a circle, which shows the relationships between primary colors, secondary colors ...