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Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska, Hawaii, Montana and Wyoming do not have Lane Bryant stores). [2] Lane Bryant, Inc. is not affiliated with Lane Bryant catalog (Brylane, Inc.), which was spun off as a separate business in 1993. [3]
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range. This has resulted in variations between manufacturers and a tendency towards vanity sizing .
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
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