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Heineken released its nonalcoholic beer, Heineken 0.0, in 2017 in the Netherlands and Germany, expanding to the United States in 2019. ... Non-Alcoholic was "the No. 1 share gainer in the ...
A can of non-alcoholic beer from the Austrian brewery Gösser. As more people consume non-alcoholic beverages for health reasons, social reasons, or because they want to enjoy the taste of beer without the effects of alcohol, [35] the global non-alcoholic beer market was expected to double by 2024 from the level in 2018. [36] [37]
Jupiler N.A. was launched in 2004, production stopped as from 2017 [4] Although NA stands for non-alcoholic, it was a 0.5% abv pale lager.; Jupiler Force was a brewed soft drink, launched in 2011, production stopped in 2014.
Health. Home & Garden
Lucky Saint has had a number of high visibility marketing campaigns targeted towards the growing market for zero-alcohol and low-alcohol beer. [ 13 ] [ 14 ] This includes being the official beer partner of the Dry January campaign, [ 15 ] and a large public campaign of the Lucky Saint brand targeted at moderate drinkers in 2023-24.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer , and are widely available where alcoholic drinks are sold.
Brewed at Belgium's Rodenbach Brewery, it is currently the only pilsner-style lager to be fermented in the bottle. [9] The company's alcohol-free beer, Cobra Zero, was also launched in 2005. However, business losses accelerated in 2007 with total losses for the trading year to August 2007 reaching £13.6m on an annual turnover of around £45m.
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