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The notion that smoking might ruin their leisure time or social lives could make some think twice before lighting up." [ 2 ] In the words of FCB chief creative officer Ari Halper, Little Lungs was meant to be a "character people could fall in love with and root for, even if doing so proved to be a lost cause."
It has been active ever since, although its peak of activity was in the late 1970s and early-mid 1980s. Many of the members came from professional and university-educated backgrounds. A founding member was Bill Snow, who first started to alter tobacco billboards with graffiti, and continued to be active in anti-smoking and littering campaigns ...
Some anti-smoking ads dramatise the statistics (e.g. by piling 1200 body bags in front of the New York headquarters of Philip Morris, now Altria, to illustrate the number of people dying daily from smoking); [24] others document individual experiences. [25]
New York City has so many cultural identities, it's impossible to distill to it into an epigram, but it only has a few dominant industries. One biggie: advertising. Times Square is advertising's ...
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According to research by Smokefree Media, an anti-smoking lobby group that tracks cigarette usage in films, cinema’s renewed love of lighting up reflects a marked change from previous years ...
Goerlitz became disillusioned with the anti-smoking movement and controversially spoke out about his views on the anti-smoking industry, government and the tobacco industry. He has been publicly advocating for tobacco harm reduction through the use of vaping products in media since 2007, [ 10 ] [ 12 ] giving interviews on a number of online ...
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