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The proliferation of social media has created a unique platform for communication between government institutions and citizens. By providing a massive number of people with the ability to gather information and express their views, social media has become a powerful tool for governments to engage with the public and foster dialogue.
In social science and economics, public interest is "the welfare or well-being of the general public" and society. [1] While it has earlier philosophical roots and is considered to be at the core of democratic theories of government, often paired with two other concepts, convenience and necessity, it first became explicitly integrated into governance instruments in the early part of the 20th ...
An example of what can be done on Facebook is, "an individual creates multimedia content like a video on the cognitive level", which allows for mass interaction between hundreds of people. [16] This free interaction between people on Facebook attracted political figures to use social media by to help promote their ideals.
For well-informed participation to occur, it is argued that some version of transparency, e.g. radical transparency, is necessary but not sufficient. It has also been argued that those most affected by a decision should have the most say while those that are least affected should have the least say in a topic.
The United States Information Agency (USIA), which was the main government agency in charge of public diplomacy until it merged with the Department of State in 1999, described it as "seek[ing] to promote the national interest and the national security of the United States through understanding, informing, and influencing foreign publics and ...
"Whereas the Panopticon renders many people visible to a few and enables power to be exercised over the many by subjecting them to a state of permanent visibility, the development of communication media provides a means by which many people can gather information about a few and, at the same time, a few can appear before many; thanks to the ...
The rational for the four [pillars is,] that each involves a relatively autonomous sphere of social action, yet depends on the others for achieving its ultimate goal - they are necessary interlocking blocks in the struggle to achieve communication rights. Action can be coherently pursued under, each, often in collaboration with other social ...
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]