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Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine.
The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art. Throughout the campaign, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable ...
According to Shelly Lucas, Nike created a team of "...about 40 female employees from various Nike and Wieden & Kennedy (Nike's advertising agency) departments and let the team work together on new women’s campaign." [1] The team of women eventually created advertising campaigns that revolved around three "big ideas": empowerment, entitlement ...
The "Just Do It" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. [5] In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, "repositioning Nike as a meaningful brand to women". [6]
Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. The 2-minute spot, titled “Dream Crazy,” showcases an ...
Nike revealed on Monday that Colin Kaepernick is the face of its “Just Do It” 30th anniversary ad campaign. Some of Nike's biggest rivals reportedly wanted to sign Colin Kaepernick ahead of ...
The advertising agency Wieden+Kennedy began its partnership with Nike, Inc. in 1982 and, aside from a short period in the mid-1980s, has held the account ever since. [1] In the early years of the partnership, campaigns were focused almost exclusively at male demographics, leaving the market for women's sportswear to rivals such as Reebok and LA Gear. [2]
Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one of the most recognizable campaigns. Dan Wieden, ...
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related to: nike women just do it campaign