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Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
The logo is also said to symbolize the wing of the Greek goddess of victory, Nike. [13] [5] When first released, the design was displayed in a variety of colors to stand out on the track from other shoe manufacturers. [9] Nike primarily used the red and white color palette on its logo for much of its history.
The meander is a fundamental design motif in regions far from a Hellenic orbit: labyrinthine meanders ("thunder" pattern [3]) appear in bands and as infill on Shang bronzes (c. 1600 BC – c. 1045 BC), and many traditional buildings in and around China still bear geometric designs almost identical to meanders.
Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. In the context of software applications , an icon often represents a program , a function, data or a collection of data on a computer system.
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MGM also used a secondary logo, seen in the opening and closing credits of most classic MGM movies. This design originated as the Metro-Goldwyn Pictures logo from 1923 to 1925. The logo features a graphic image of a reclining lion (from a side view) on a pedestal with a banner below it and the text "A Metro-Goldwyn-Mayer Picture".
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