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  2. Informative advertising - Wikipedia

    en.wikipedia.org/wiki/Informative_advertising

    Informative advertising will differ between companies, depending on their size.A global company selling a homogenous good or service will have the same data and figures throughout their advertising, even if the form or look of the advertisement differs depending on geographic location.

  3. Informative site - Wikipedia

    en.wikipedia.org/wiki/Informative_site

    In phylogenetics, informative site is a term used when maximum parsimony is the optimality criterion for construction of a phylogenetic tree. It refers to a characteristic for which the number of character-state evolutionary changes of at this site depends on the topology of the tree. [ 1 ]

  4. Information - Wikipedia

    en.wikipedia.org/wiki/Information

    For example, the information encoded in one "fair" coin flip is log 2 (2/1) = 1 bit, and in two fair coin flips is log 2 (4/1) = 2 bits. A 2011 Science article estimates that 97% of technologically stored information was already in digital bits in 2007 and that the year 2002 was the beginning of the digital age for information storage (with ...

  5. Prior probability - Wikipedia

    en.wikipedia.org/wiki/Prior_probability

    An informative prior expresses specific, definite information about a variable. An example is a prior distribution for the temperature at noon tomorrow. A reasonable approach is to make the prior a normal distribution with expected value equal to today's noontime temperature, with variance equal to the day-to-day variance of atmospheric temperature, or a distribution of the temperature for ...

  6. Infotainment - Wikipedia

    en.wikipedia.org/wiki/Infotainment

    Popular examples of infotainment shows include Larry King Live, [9] Entertainment Tonight, Hannity and Colmes, The Alex Jones Show, The Daily Show, and The Oprah Winfrey Show. [6] A precise academic consensus on the definition of what constitutes infotainment/soft news as opposed to hard news has not yet been reached.

  7. Table (information) - Wikipedia

    en.wikipedia.org/wiki/Table_(information)

    An example table rendered in a web browser using HTML. A table is an arrangement of information or data, typically in rows and columns, or possibly in a more complex structure. Tables are widely used in communication, research, and data analysis. Tables appear in print media, handwritten notes, computer software, architectural ornamentation ...

  8. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.

  9. Information design - Wikipedia

    en.wikipedia.org/wiki/Information_design

    The example of signs also highlights a niche category known as wayfinding. Governments and regulatory authorities have legislated about a number of information design issues, such as the minimum size of type in financial small print, the labelling of ingredients in processed food, and the testing of medicine labelling.