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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches ... and search engine optimization ...
Local search is the process that optimizes the efforts of local businesses. They focus on change to make sure all searches are consistent. It is important because many people determine where they plan to go and what to buy based on their searches. [40]
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.
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Local search is an anytime algorithm; it can return a valid solution even if it's interrupted at any time after finding the first valid solution. Local search is typically an approximation or incomplete algorithm because the search may stop even if the current best solution found is not optimal. This can happen even if termination happens ...
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