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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
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Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.
In terms of shelf space at retailers, e.l.f. lags other large cosmetics brands with about 12 feet of shelf space at Target, 8 feet at Ulta Beauty, and 7 feet at Walmart. ... Elf Cosmetics display ...
Although e.l.f. Beauty posted strong third-quarter fiscal 2025 results on Thursday, the budget-friendly makeup company revised its outlook for the rest of the year based on a softer-than-expected ...
Emily Austin, owner of clean beauty brand People's Beauty, emphasized the need for the removal of toxins from cosmetics as part of RFK Jr.'s MAHA initiative. MAHA influencer demands stricter ...
An elf is a mythological creature, ... a proposed NASA astrobiology mission to Saturn's moon Enceladus; ... an international cosmetics brand; Other uses
Doing away with the old isn’t just beneficial for your headspace . . . it means there’s room — call it a 100% valid excuse — to restock! Just like food and skincare products, makeup doesn ...
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related to: elf cosmetics mission statement