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In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Freshpet's cat food and dog food products are marketed as fresh, requiring refrigeration [4] since the company's products have no preservatives. [13] Freshpet was the first to distribute pet food in the fresh and refrigerated category across North America.
Meow Mix is a product of The J.M. Smucker Company (as of March 23, 2015); a variety of dry and wet cat food known for its advertising jingle. Meow Mix was introduced in 1974 and sells many flavors, including "Original Choice" and "Seafood Medley". It also is known for selling "Alley Cat" dry cat food.
In 1968, the food line was made available through veterinarians and pet professionals as Hill's Science Diet. The line continued to expand and includes more than 60 Prescription Diet brand pet foods (prescription foods for cats and dogs with specific diseases, only available through a vet or pet pharmacy) and Science Diet brand pet foods (sold ...
Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-order veterinary supply company in California, it grew into a pet food and supplies chain. Acquired by The Spectrum Group, Inc. and the Thomas H. Lee Company in 1988, it first went public on the NASDAQ in 1994 (ticker "PETC"). [4]
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