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Fruit2O was originally made by Veryfine Products of Littleton, Massachusetts, which used spring water, citric acid, natural flavors, sodium benzoate and potassium sorbate (to preserve freshness) and Splenda (sucralose) [2] as its only sweetener. When Kraft purchased the company, it discontinued making the beverage with spring water, and added ...
Advantame is a non-caloric artificial sweetener and aspartame analog by Ajinomoto. [2] By mass, it is about 20,000 times sweeter than sucrose and about 110 times sweeter than aspartame. [3] It has no notable off-flavors when compared to sucrose and tastes sweet a bit longer than aspartame and is chemically more stable.
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A low-calorie sugar substitute, it was approved by the U.S. Food and Drug Administration (FDA) in 1974 to be used as a tabletop sweetener and additive in breakfast cereals, among other foods.
In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunett brand acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006.
Truvia is made of stevia leaf extract, erythritol, and natural flavors. [ 2 ] [ 3 ] Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, [ 2 ] although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". [ 4 ]
The enhanced water category of beverage continues to grow in volume every year, and as of 2007 was the fastest-growing segment of the still beverage category. [2] In 2001, flavored and enhanced water sales were estimated $80 million, and 2002 proved even more successful with $245 million in sales. [ 3 ]
The Robinsons range includes Squash, Fruit Shoot, Barley Water and Fruit Creations. Robinsons sales for 2022 (across all its ranges) totalled nearly £200 million and it was assessed that half of British households bought their products, with more than 9 million glasses of their drink consumed daily [ 1 ]
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