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DEI in science communication can take many forms, but will always: include marginalized groups in the goal setting, design and implementation of the science communication; use experts to determine the unique values, needs and communication style of the community being reached; test to determine the best way to reach each segment of a community ...
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
Scientific communication is a part of information science and the sociology of science which study researchers' use of formal and informal information channels, their communicative roles (e.g., "gatekeepers"), the utilization of the formal publication system and similar issues.
The sociological approach [5] emphasizes the importance of language, collective representations, self-conceptions, and self-reflectivity.This theoretical approach argues that the shape and feel of human consciousness is heavily social, and this is no less true of our experiences of "collective consciousness" than it is of our experiences of individual consciousness.
From this viewpoint, social consciousness denotes conscious awareness of being part of an interrelated community of others. The “we feeling” or the “sense of us” may be experienced in members of various cultures and social groups. By the experience of collectively shared social identity, individuals may experience social unity.
[2] [3] Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. [4] [5]
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The sociology of scientific knowledge (SSK) is the study of science as a social activity, especially dealing with "the social conditions and effects of science, and with the social structures and processes of scientific activity." [1] The sociology of scientific ignorance (SSI) is complementary to the sociology of scientific knowledge.