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Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the ...
The name means 'Mercury' in German, and tied the new brand to the Lincoln-Mercury dealers through which the car would be sold. Initially, 800 Lincoln-Mercury dealers enrolled to also become Merkur dealers. [11] Ford projected sales of 16,000 to 20,000 units per year.
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
While offered as a five-door hatchback, the Merkur Scorpio was similar in appearance to the Mercury Sable.In comparison to the first-generation (1986-1991) Mercury Sable, the Scorpio was 4.5 inches shorter in length (2 inches shorter than the Ford Taurus), 1.3 inches narrower, and 2.7 inches longer in wheelbase; the two models were nearly identical in height.
While Lincoln and Mercury were spared by The Way Forward, in 2010, Ford announced the closure of Mercury at the end of the year, with the final Mercury vehicle produced on January 4, 2011. After 30 years of production as a distinct model line (and 41 years as a Lincoln nameplate), the Lincoln Town Car ended its production run in 2011 ...
The Premier Automotive Group was formed in 1999 under then-CEO Jacques Nasser and grew to include the Lincoln, Mercury, Aston Martin, Jaguar, Land Rover and Volvo brands. Forbes estimated that, by 2004, Ford had spent $17 billion building on acquisitions to form PAG. [2] In 2002, Lincoln and Mercury returned to Ford's direct control.
Ford is the latest company to scale back on “woke” diversity, equity, and inclusion initiatives after boycott pressure from anti-DEI crusader Robby Starbuck.
In 1988 Ford Motor Company sold 80% of Ford-New Holland Inc. to Fiat, and in 1991 Fiat acquired the remaining 20%, with the agreement to stop using the Ford brand by 2000. By 1999, Fiat had discontinued the use of both its own and the Ford name, and united them both under the New Holland brand.
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