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Chanel No. 5 fragrance. Chanel No. 5 is the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding.
Coco is a women's perfume by French fashion house Chanel, ... The advert, entitled "L'esprit de Chanel" ("The spirit of Chanel"), was shot by Jean-Paul Goude. [4] [5]
In 1920, with the help of the Grand Duke Dmitri Pavlovich of Russia (1891–1941), a companion of Coco Chanel (1883–1971), he arranged a meeting in Cannes late in the summer of 1920, where he presented his current and former works to Mlle. Chanel. Chanel chose the "No. 5" as a Christmas present for her best clients.
The history of Chanel No. 5 is a unique journey to find the perfect perfume for women. Watch how it all happened.
The No.5 perfume was concocted in 1921, by Ernest Beaux and Gabrielle Chanel. The designer made her one foray into high jewelry 11 years later, with a collection of platinum and gold diamonds ...
In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
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