Search results
Results from the WOW.Com Content Network
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
[1] Fiala predicted that consumers would remember the positive emotions the video caused and associate them with Dove products. [2] A male parody video also went viral, collecting more than a million views in less than a week. [7] The Onion's Clickhole parodied the video, and other inspiring viral ad campaign videos, in January 2015. [14]
Dove has yet again hit the ball out of the park with an encouraging campaign for young girls and women to love the hair they're born with. Dove's new 'Love Your Curls' campaign will melt your ...
For premium support please call: 800-290-4726 more ways to reach us
On the other side of Pennsylvania, Harris’s campaign ran an ad featuring Trump saying, “Bad things happen in Philadelphia” before invoking the famous slogan about the City of Brotherly Love ...
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Like, way more. Playfish parent company EA and consumer products company Unilever recently announced a huge deal that will bring lots of in-game advertising to The Sims Social, its number one ...