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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
For clothes where a larger step size is sufficient, the standard also defines a letter code. This code represents the bust girth for women and the chest girth for men. The standard does not define such a code for children. Each range combines two adjacent size steps. The ranges could be extended below XXS or above 3XL if necessary.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7] In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed]
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In March 2018, to better compete with Amazon and Target, Walmart introduced three new clothing lines and revamped an existing clothing line. [1] George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's) Terra & Sky – plus size women's clothing
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