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Software as a service (SaaS / s æ s / [1]) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. [2] Unlike other software delivery models, it separates "the possession and ownership of software from its use". [3]
Social software, also known as social apps or social platform includes communications and interactive tools that are often based on the Internet.Communication tools typically handle capturing, storing and presenting communication, usually written but increasingly including audio and video as well.
Nuvi is a software and marketing services company that develops a SaaS customer experience management [broken anchor] (CXM) and social media marketing platform. The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture.
Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. [1] [2] Common features include: [2]
Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
For social media, this requires interoperability, countering the network effects that "lock in" users and prevent market competition between platforms. For digital media platforms, it means enabling users to switch platforms without losing the content they purchased that is locked by digital rights management .
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Backend as a service (BaaS), sometimes also referred to as mobile backend as a service (MBaaS), [1] [2] [3] is a service for providing web app and mobile app developers with a way to easily build a backend to their frontend applications. Features available include user management, push notifications, and integration with social networking ...