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Are ‘high-protein’ food items, like protein bars, really all that healthy? A study from Spain casts doubt over their nutritive value. Image credit: Westend61/Getty Images.
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
Eating so much protein that you exceed your caloric needs can also lead to weight gain, she says, and high-protein diets that center on red meat, saturated fats, and processed food can increase ...
But above all, Whole Foods Market’s 10th annual food trend forecast for 2025 suggests that consumers will be seeking out high-protein foods that go past powders and bars. Think: Even more ...
Quest Nutrition is an American food company that specializes in protein bars, protein shakes, protein powder, and various other high-protein foods. It was founded by Tom Bilyeu, Mike Osborn, and Ron Penna in 2010. In 2019, it was acquired by The Simply Good Foods Company, the parent company of Atkins Nutritionals.
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