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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
Korean beauty companies have been leading the way for decades. Experts and ELLE editors reveal the best Korean makeup brands you should check out today.
Etude. Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. If you ever find yourself in Seoul, I highly recommend checking out one of the brick ...
Makeup artist Katie Jane Hughes doubles down on that notion, adding that a light and nude-focused look doesn’t need to be synonymous with monochromatic. "It's important to figure out what nude ...
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
A makeup brush is used to apply makeup to the face. There are two types of makeup brushes: synthetic and natural. Synthetic brushes are best for cream products while natural brushes are ideal for powder products. [31] Using the appropriate brush to apply a certain product allows the product to blend into the skin smoothly and evenly.
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