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In 1940, Sam Walton began working at a J. C. Penney in Des Moines, Iowa. Walton subsequently founded retailer Walmart in 1962. [11] By 1941, J. C. Penney operated 1,600 stores in all 48 states. In 1956, J. C. Penney started national advertising with a series of advertisements in Life magazine. J. C. Penney credit cards were first issued in 1959.
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The company was incorporated under the new name, J. C. Penney Company. In 1916, he began to expand the chain east of the Mississippi River, and during the 1920s, the Penney company expanded nationwide, with 120 stores in 1920, most of which were still in the west. By 1924, Penney reported income of more than $1 million annually. [4]
In 1996, JCPenney purchased Eckerd, another pharmacy chain. The U.S. Federal Trade Commission (FTC) objected to the purchase on antitrust grounds, stating that ownership of Eckerd would give JCPenney a dominant position in the drug store business in the states of North Carolina and South Carolina through its ownership of Thrift Drug, Rite Aids ...
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