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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
The whole thing was recorded and the results were turned into a six-minute film entitled Dove Real Beauty Sketches. A shorter three-minute version was also released. [7] In the films, each of the women describe themselves in a predominately negative way. For example, they use phrases such as "rounder face," "protruding jaw," and "big forehead."
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
Lestoil – a heavy-duty multi-purpose cleanser product; Liquid-Plumr; Monkey Brand – a soap introduced in the 1880s as a household scouring and polishing soap, in cake/bar form; Mr Sheen; Mrs. Stewart's Bluing – a brand of fabric bluing agent first marketed in 1883 that whitens fabrics with a proprietary blue dye, primarily made of blue ...
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