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A video game mascot is a mascot that is used by video game companies to promote both the company and their specific video game series and franchises. [1] Video game mascots are sometimes considered to be similar to those at sporting events , with larger-than-life animals, such as Pikachu or Crash Bandicoot . [ 1 ]
Sonic the Hedgehog [a] [1] is a blue anthropomorphic hedgehog and the main protagonist of the series. Developed as a replacement for their existing Alex Kidd mascot, as well as Sega's response to Mario, his first appearance was in the arcade game Rad Mobile as a cameo, before making his official debut in Sonic the Hedgehog (1991).
Sonic the Hedgehog [a] is a video game series and media franchise created by the Japanese developers Yuji Naka, Naoto Ohshima, and Hirokazu Yasuhara for Sega.The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist.
Sonic the Hedgehog [b] is a character created by the Japanese game developers Yuji Naka and Naoto Ohshima. He is the star of the Sonic the Hedgehog franchise and the mascot of the Japanese video game company Sega. Sonic is an anthropomorphic blue hedgehog who can run at supersonic speed, hence his name.
Sega Corporation [a] [b] is a Japanese multinational video game company and subsidiary of Sega Sammy Holdings headquartered in Shinagawa, Tokyo.It produces several multi-million-selling game franchises for arcades and consoles, including Sonic the Hedgehog, Angry Birds, Phantasy Star, Puyo Puyo, Super Monkey Ball, Total War, Virtua Fighter, Megami Tensei, Sakura Wars, Persona, and Yakuza.
Sega built their marketing campaign around their new mascot Sonic the Hedgehog, [5] pushing the Genesis as the "cooler" alternative to Nintendo's console [6] and inventing the term "Blast Processing" to suggest that the Genesis was capable of handling games with faster motion than the SNES. [7]
Sonic the Hedgehog has been Sega's mascot since the character's introduction in 1991. While Sega was seeking a flagship series to compete with Nintendo's Mario series along with a character to serve as a company mascot, Naoto Ohshima designed "a teal hedgehog with red shoes."
Rad Mobile was Sega's first 32-bit game, using Sega's System 32 arcade system board. It was also the first ever appearance of Sonic the Hedgehog, who appears as an ornament hanging from the driver's rearview mirror. The game was ported to the Sega Saturn in December 1994 under the name Gale Racer.
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