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Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout.The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, [1] and starred relatively unknown Irish actor Joe McKinney as the 'Dancing Man' and Gordon Winter as the barman.
You have a pint or two of Guinness with a slim volume of Yeats, not eight mates and a 19-pint bender which ends in tattoos, A&E [the ED] and herpes from a hen party." [ 118 ] In the late 1980s and early 1990s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer , with the theme "Pure Genius", extolling its ...
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Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack. Whilst the previous advertisement in the campaign, Surfer, was a success, Bet on Black saw a return to the style of the campaign's inaugural advertisement, Swimblack, featuring a championed sports race and music by Pérez ...
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It may be no coincidence that those six years have coincided with mushrooming internet subcultures following the rise of TikTok and innovations in short-form video content from YouTube and Instagram.
Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking. At the base of the atrium lies a copy of the 9,000-year lease signed by Arthur Guinness on the brewery site. In the Perfect Pint bar, visitors may pour their own pint of Guinness and even get their selfie printed on top of a pint ...
The closing shot of the noitulovE spot, featuring the campaign's slogan over a product shot of three pints of Guinness stout "Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom.