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The result was a logo centred on a stylised Children's with a corporate BBC logo at the bottom of the screen. In 1994, the Children's BBC idents changed in style; many featured cartoons or computer generated graphics where the stylised Children's and the BBC corporate logo would feature somewhere.
The idents were created by filming a physical globe, but used CGI effects to give it its smokey look. The ident had no soundtrack and was played off a Sony Laserdisc implementation, Sony CRVdisc. [3] Upon first impressions, the ident does not appear like a globe, as the smoky CGI effects hide and disfigure the continents.
[15] BBC One launched its Lens idents on 1 April 2022; developed by BBC Creative and London based branding agency ManvsMachine, the idents feature scenes of activities in community spaces, with a circular "lens" effect revealing scenes of other activities taking place at the same location at different times of the day. [16]
[2] [3] The channel uses this logo on its idents and promotions, however uses a box logo, similar to the last look, for promotions where the BBC One logo appears alongside other channels. This boxed logo features the BBC logo above the lower case "one" in a red box. [4] The box closely relates to the logos of BBC Two and BBC Four.
The Hall – Showtime ident. The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. [1] The identity was developed by BBC Creative and branding agency ...
The strip held the slanted 'BBC TV' logo, with the BBC logo in the white section and the grey section containing the 'TV' logo. [8] The final variation of the globe was introduced on 7 July 1968 and was a variation on the watchstrap theme. The globe now spins on a black background with a white stripe below containing a black BBC1 logo.
The BBC One logo is now located in a red box, similar in style to BBC Two's idents of the time, with the BBC logo stacked on top of an upper case 'ONE'. The music for all idents was written by Peter Lawlor of Water Music Productions in London. [1] [2] The look was also the first one not to feature a station clock. It has been reported that a ...
As part of a large relaunch of the BBC's corporate logo and the ident packages of BBC One and BBC Two, these new idents replaced the old virtual globe ident. London-based design agency Lambie-Nairn proposed new idents showcasing the balloons with the familiar globe design that would serve as "a visual metaphor underpinning the core thought: BBC One – bringing the whole world to every corner ...