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The musician launched Fenty Beauty in 2017 and, according to Vogue, it had $100 million in sales within 40 days of its launch. Forbes estimated in 2021 that the brand was worth $2.8 billion.
Fenty in particular made waves in the industry when it launched in 2017 with 40 foundation shades and 91 different products, partner LVMH said in a press release at the time.
The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50.
Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades. [19] Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.
LYS Beauty Triple Fix Foundation Stick Sephora I’ve been on a foundation stick kick all year, from Fenty to Ilia , since I’ve found they offer better (and buildable) coverage and complexion ...
Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...
After the release of their concealer line, named Skin Concealer, Kylie Cosmetics received negative feedback from Internet users who claimed the company was copying Rihanna’s makeup line, Fenty Beauty. Though the intention of the makeup line was to remain inclusive, it was assumed by some that Jenner was profiting from diversity by including ...
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