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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...
He developed the PEST analysis framework, which helps businesses assess external factors that may impact their operations. [ 2 ] His publications include: Scanning the Business Environment (1967), European Problems in General Management (with Edmund P. Learned and Robert C.K. Kaltz, 1963) and General Managers in Action (1988, 1992).
Environmental scanning is one of the essential components of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, international markets, companies, clients ...
External environment: PEST analysis or STEEP analysis is a framework used to examine the remote external environmental factors that can affect the organization, such as political, economic, social/demographic, and technological. Common variations include SLEPT, PESTLE, STEEPLE, and STEER analysis, each of which incorporates slightly different ...
Pestel, Grand'Anse, a commune in Haïti Pestèl City , the principal town of Pestèl commune PEST analysis , a schematic for engaging in macro-environmental analysis and research
Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.
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