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[4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.
The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Centrality focuses on the behavior of individual participants within a network. It measures the extent to which an individual interacts with other individuals in the network. The more an individual connects to others in a network, the greater their centrality in the network. [78] [13] In-degree and out-degree variables are related to centrality.
In software engineering and development, a software metric is a standard of measure of a degree to which a software system or process possesses some property. [1] [2] Even if a metric is not a measurement (metrics are functions, while measurements are the numbers obtained by the application of metrics), often the two terms are used as synonyms.
Search engine marketing uses at least five methods and metrics to optimize websites. [ 16 ] Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate ...