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Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people’s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change.
For example, looking at the table above, if something were to happen in the individual's marital life (an argument or the partner leaves or becomes pregnant or has an accident), the event can either increase or decrease how much weight the person gives to the elements in the balance sheet that refer to the relationship.
For example, students may anticipate regret when deciding which section of a class is best to register for, [5] or participants in a weight-loss plan might anticipate the pleasure they will feel if they lose weight, versus the negative feelings unsuccessful efforts may engender. [6]
Crucial Conversations: Tools for Talking When Stakes Are High was first published in 2002 by McGraw-Hill, with a second edition published in 2012, [1] and a third edition published in 2022. [2] A business self-help book written by the four co-founders of VitalSmarts, Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler, the book has ...
The Affect infusion model (AIM) is a theoretical model in the field of human psychology.Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information.
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The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. [1]
The naturalistic decision making (NDM) framework emerged as a means of studying how people make decisions and perform cognitively complex functions in demanding, real-world situations. These include situations marked by limited time, uncertainty, high stakes, team and organizational constraints, unstable conditions, and varying amounts of ...
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