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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.

4. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, ...

5. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Some would argue that this is not performance-based advertising since there is no measurement of the user response. Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans.

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [17] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...

7. Quality Score - Wikipedia

   en.wikipedia.org/wiki/Quality_Score

   Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.