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Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [1] It was developed by the Wieden + Kennedy creative agency.
The Coca-Cola Company has used various advertising slogans since its inception in ... (Enjoy your meal with Coca-Cola) 2011 – Open Happiness; 2013 – Stappa la ...
This page was last edited on 9 February 2024, at 20:29 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
In the original ad, three real 40ft trucks were used, weighing two tonnes each and covered with 30,000 light bulbs, according to Coca-Cola. This year’s advert sees a fleet of Coca-Cola trucks ...
“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced. Designers, replaced.
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Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. [ 20 ] [ 21 ] The commercial has continued receiving accolades; in 2000, Channel 4 and The Sunday Times ranked the advertising jingle 16th in the 100 Greatest TV Ads while in 2005, ITV ranked the ...
In March 2023, Coca-Cola collaborated with OpenAI to release one of its first AI-generated commercials, called “Masterpiece,” which showed paintings and sculptures in an art museum come to ...