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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    e. As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [ 1 ][ 2 ]

  3. Edgar Schein - Wikipedia

    en.wikipedia.org/wiki/Edgar_Schein

    Edgar Henry Schein (March 5, 1928 – January 26, 2023) [1] was a Swiss-born American business theorist and psychologist who was professor at the MIT Sloan School of Management. He was a foundational researcher in the discipline of organizational behavior, [2] and made notable contributions in the field of organizational development in many ...

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    v. t. e. Consumer behaviouris the study of individuals, groups, or organisations and all the activities associated with the purchase, useand disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferencesaffect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct ...

  6. A Behavioral Theory of the Firm - Wikipedia

    en.wikipedia.org/wiki/A_Behavioral_Theory_of_the...

    A Behavioral Theory of the Firm. The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. [ 1 ] The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  8. Organizational behavior - Wikipedia

    en.wikipedia.org/wiki/Organizational_behavior

    Business administration. Organizational behavior or organisational behaviour (see spelling differences) is the "study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself". [1] Organizational behavioral research can be categorized in at least three ways: [2] Chester ...

  9. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit.

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