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Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. [1] The franchise, with its corporate headquarters in Phoenix, Arizona, [2] includes more than 2,000 hotels in North America. [3] The brand was founded by M. K. Guertin in 1946.
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HotelsCombined, a unit of Booking Holdings, is a hotel metasearch engine founded in 2005, with headquarters in Sydney, Australia. [1]The site operates in over 42 languages, handles 130 different currencies and aggregates more than 2 million deals from hundreds of travel sites and hotel chains. [2]
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
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membership card etc. MileagePlus is the frequent-flyer program of United Airlines that offers rewards to passengers traveling on certain types of tickets. [1] Following the 2010 merger agreement between United and Continental Airlines, United Mileage Plus was chosen to be the frequent-flyer program for the combined airline. [2]