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  2. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative research using statistical methods starts with the collection of data, based on the hypothesis or theory. Usually a big sample of data is collected – this would require verification, validation and recording before the analysis can take place. Software packages such as SPSS and R are typically used for this purpose. Causal ...

  3. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Researchers can combine several above methods for the data collection. For example, researchers can invite shoppers at malls, and send willing participants questionnaires by emails. With the introduction of computers to the survey process, survey mode now includes combinations of different approaches or mixed-mode designs.

  4. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  5. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    Labelled example of a multi-item psychometric scale as used in questionnaires [12] Within social science research and practice, questionnaires are most frequently used to collect quantitative data using multi-item scales with the following characteristics: [12]

  6. Survey sampling - Wikipedia

    en.wikipedia.org/wiki/Survey_sampling

    Bias in surveys is undesirable, but often unavoidable. The major types of bias that may occur in the sampling process are: Non-response bias: When individuals or households selected in the survey sample cannot or will not complete the survey there is the potential for bias to result from this non-response. Nonresponse bias occurs when the ...

  7. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Surveys are limited to populations that are contactable by a mail service. Reliant on high levels of literacy; Allows survey participants to remain anonymous (e.g. using identical paper forms). Limited ability to build rapport with the respondent, or to answer questions about the purpose of the research. Telephone

  8. Longitudinal study - Wikipedia

    en.wikipedia.org/wiki/Longitudinal_study

    The sample comprises people born on one of four selected dates of birth and therefore makes up about 1% of the total population. The sample was initiated at the time of the 1971 Census, and the four dates were used to update the sample at the 1981,1991, 2001 and 2011 Censuses and in routine event registrations.

  9. Quantitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_marketing...

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.