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  2. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    The risk is absorbed by the affiliate who funnels their traffic to the campaign (normally a landing page). In the case a conversion is not fired the publisher won't receive any compensation for the traffic. Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated.

  3. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. This staged process is summarized below:

  4. Conversion funnel - Wikipedia

    en.wikipedia.org/wiki/Conversion_funnel

    Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.

  5. Affiliate network - Wikipedia

    en.wikipedia.org/wiki/Affiliate_network

    An affiliate network acts as an intermediary between publishers and merchant affiliate programs.It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their ...

  6. Husband Confused by Wife’s ‘Neck-Less Shirt’ Asks TikTok for ...

    www.aol.com/lifestyle/husband-confused-wife-neck...

    TikTok users are trying to help out a confused husband who is bewildered by one of his wife’s “weird” garments that has “no head hole.”

  7. ‘Saturday Night’s Main Event’ Return Draws 2.3 Million ...

    www.aol.com/saturday-night-main-event-return...

    The return of WWE’s “Saturday Night’s Main Event” did well in the ratings for NBC. The two-hour broadcast pulled in 2.3 million viewers on Saturday night between 8 and 10 p.m. ET/PT.

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