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  2. Target Market: Definition, Purpose, Examples, Market Segments

    www.investopedia.com/terms/t/target-market.asp

    A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service....

  3. Target Market: Definition, Purpose, & Examples - Qualtrics

    www.qualtrics.com/experience-management/research/target-market

    What is a target market? A target market is a subset of the audience youre aiming to reach (your market). It is made up of a group of customers that have one or more commonalities between them and are most likely to be interested in your products. These commonalities might be:

  4. What Is a Target Market? And How to Define Yours | Coursera

    www.coursera.org/articles/target-market

    A target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential customers and craft marketing strategies that help them meet their business and marketing objectives.

  5. Target Market: Definition, Purpose, Examples, Types, & Segments

    coschedule.com/marketing-strategy/target-market

    Target Market Definition: What Are Target Markets? What is a Target Market? A target market is the ideal group of prospective customers for a specific product or service who share common characteristics that influence their buying behaviors.

  6. Target market - NIQ - GfK

    nielseniq.com/global/en/info/target-market

    Target market definition. What is a target market, exactly? In broad terms, the definition of a target market is a group of people most likely to buy a product or service, or otherwise engage with a sales or marketing message. The process of creating, managing and improving a target market also helps define key messaging and a unique selling ...

  7. Defining your target market is essential for creating effective marketing strategies. By understanding the different types of target markets, such as mass, broad, niche, specific, segmented, and local markets, you can tailor your marketing efforts to meet the needs of your ideal customers.

  8. A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

  9. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  10. Companies define their target market to make product and marketing decisions that potential customers will respond to. The target market plays a vital role in influencing product design, packaging, and advertising.

  11. Target Market | Definition, Purpose & Examples | Study.com

    study.com/academy/lesson/target-market-definition-purpose-examples.html

    A target market is a group of people that share a similar set of traits that a company would like to appeal to when advertising a product or...