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The Gazelle is a continuation of a previous shoe that Adidas had created called the Olympiade which was a running shoe. When it first launched, it released in two versions: a red version with similar elements to the Olympiade and mainly aimed to be used in outside settings and a blue version which was aimed for indoor activities.
The Gazelle sneakers, which also have the three stripes, date back to the 1960s and were originally designed for indoor sports before morphing into one of the most recognizable pairs of shoes.
The shoe had a second wave of popularity in the 2020s thanks in part to its similarities with Adidas' other shoes, the Samba and Gazelle. The shoe was brought into the spotlight thanks to social media sites like TikTok and Instagram with many popular influencers and celebrities donning the shoe as fashion items.
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Adidas also designs and makes slide-style sandals, mobile accessories, [83] watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions. Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014.
Adidas Campus is an athletic shoe created by Adidas that was released in the 1970s. The shoes were first released as basketball shoes before switching to lifestyle shoes. The unique design of the shoe helped make it popular as a chunkier alternative to Adidas' other sneak
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