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Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941.
The Center for Media, Religion, and Culture is a research center in the University of Colorado's College of Media, Communication and Information, [1] that aims at cultivating knowledge and promoting research on the representation and interpretation of religion in popular media, both inside and outside the U.S. [2] The center was founded in 2006 by Professor Stewart M. Hoover, a Journalism and ...
His fields of study (and his 11 books) included philosophy of religion, philosophy of culture, and the ethics of mass communication. He became a Canadian citizen in 1986. [1] In 1995 he was named a Fellow of the Royal Society of Canada [2] and he was past president of the Canadian Theological Society.
The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation. [1]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Thompson, in The Media and Modernity [5] offers five key characteristics to explain the term mass communication. Thompson's first characteristic is the technical and institutional means of production and diffusion, meaning that the "development of mass communication is inseparable from the development of the media industries". [5]
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.