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The Kenner Star Wars action figures were produced by the toy company Kenner, which released 96 action figures, multiple vehicles and playsets based on the Star Wars franchise between 1978 and 1985. From a line of over 100 unique toys, a total of more than 300 million units were sold during their original run.
Kenner released a collection of 96 action figures in their Star Wars range between 1977 and 1985, not including the blue Snaggletooth, Rebo Band and variations of some of the figures. [ 1 ] [ 2 ] The table below takes information as given on the cards with which each action figure debuted.
Kenner Products, known simply as Kenner, was an American toy brand owned by Hasbro.Kenner Products began as a toy company founded in 1946, going on to produce several highly recognizable toys and merchandise lines including action figures for the original series of Star Wars, Jurassic Park and Batman as well as die cast models.
Star Wars: The Vintage Collection is a line of Star Wars-themed action figures produced by Hasbro Inc., and released under the Kenner brand. The line features modern 'super-articulated' figures in product packaging nearly identical to that of the original Kenner toy series , marketed from 1978 to 1984.
In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars.This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs.
In 1996, Kenner once again began producing an expansive DC Comics toyline with Batman Total Justice. Like with Super Powers, DC Comics published a tie-in comic book. Kenner produced fourteen figures before the line ended but in 1998, several figures from Total Justice (as well as unreleased figures) were re-issued for the JLA toyline.
Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
The "Masters of the Universe" toy line was created by Mattel in 1981, and first released to stores in 1982 as 5½-inch action figures (as opposed to the 3¾-inch size used by Kenner's Star Wars and Hasbro's G.I. Joe: A Real American Hero lines). [4]