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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Private branding is when a company manufactures products but it is sold under the brand name of a wholesaler or retailer. Private branding is popular because it typically produces high profits for manufacturers and resellers. The pricing of private brand product are usually cheaper compared to competing name brands.
Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. [1] They are preferred by customers for whom price or value-for-money is the priority. [2]
"Amazon Saver complements our selection of private-label brands, designed to provide the best value for a wide range of grocery products," the company said in a press release.
Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. [citation needed]
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
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