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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012.
In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [citation needed] The latest improvements [clarification needed] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." [citation ...
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
Trip.com is an online travel agency owned by Trip.com Group. Its website and mobile app can be used to book flights, hotels, trains, car rentals, airport transfers, ...
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Conrad Manila was designed by WOW Architects. [2] The firm was also responsible for the interior design of the building. [3] On March 7, 2013, SM Hotels and Conventions Corporation announced that they reached an agreement with Hilton Worldwide, the operator of the Conrad Hotels hotel brand, that the SM subsidiary would manage Conrad Manila. The ...
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