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All products are vegan and cruelty-free; this is cited as a reason why Nikita decided to launch her brand independently. [6] In June 2019, Nguyen was interviewed about her make-up brand on the LGBT radio network Channel Q , where she credited her journey as a trans woman building her brand as the inspiration behind Dragun Beauty and its products.
In her videos, she covers topics such as fashion, lifestyle, and make-up. Nilsen also maintains a second channel on YouTube entitled "TheGridMonster" on which she posts her vlogs and more candid content. In mid-2014, Nilsen began working with CoverGirl, becoming the first YouTube personality to represent the brand. [4]
Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
The videos include tutorials and reviews of various beauty products. The Chapman sisters are also currently running five-day make-up courses from their Norwich make-up studio. In 2020, Sam announced her retirement from the beauty community and creating content on any platforms as a job. [5] The Pixiwoo YouTube channel no longer exists. [6]
She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own. [10] [11] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist. [10]
For a while, she also worked as a make-up artist for singer CL. [6] [10] After launching her YouTube channel, Pony Syndrome, in 2015, [6] Pony gained over 4,400,000 subscribers in 2018. [7] [10] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.
Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012. [5] Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming. [6] [7] Kjellberg also commonly uploaded travel vlogs. [8] Although Italian, Kjellberg spoke English in her videos.