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Wilbur Schramm is considered the founder of the field of Communication Studies. He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. [ 2 ]
Communication Studies is a peer-reviewed academic journal that covers communication processes, specifically communication theory and research. It was established in 1949 as the Central States Speech Journal, obtaining its current title in 1989. The editor-in-chief is Yuping Mao (California State University, Long Beach).
Communication studies is often perceived by many in society as being primarily centered around the media arts, however, those that become communication studies graduates could move on to have careers in areas ranging from media arts to public advocacy to marketing to non-profit organizations and even more.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
It has tens of thousands of citations, being one of the most influential and cited scientific papers of all time, [6] as it gave rise to the field of information theory, with Scientific American referring to the paper as the "Magna Carta of the Information Age", [7] while the electrical engineer Robert G. Gallager called the paper a "blueprint ...
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
From a humanities perspective, communication is concerned with rhetoric and persuasion (traditional graduate programs in communication studies trace their history to the rhetoricians of Ancient Greece). The field applies to outside disciplines as well, including engineering, architecture, mathematics, and information science. [citation needed]
The Toronto School has been described as "the theory of the primacy of communication in the structuring of human cultures and the structuring of the human mind." [1] [4] [5] [6] Eric Havelock's studies in the transitions from orality to literacy, as an account of communication, profoundly affected the media theories of Harold Innis and Marshall ...