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Legoland California Resort is a theme park, miniature park, and aquarium [4] in Carlsbad, California, based on the Lego toy brand. Opening on March 20, 1999, it was the first Legoland park to open outside of Europe. [1] The park is currently owned by Merlin Entertainments, which took a controlling interest in 2005. [5]
A Sea Life aquarium is adjacent to Legoland California. In 2010, a water park opened on its grounds, as one of the only three of Legoland parks (Followed by Legoland Florida [Formerly known as Splash Island], Malaysia, and Dubai) to feature a water park. On 24 May 2014, an add-on was built for the water park, themed after Legends of Chima.
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m 2) of floor area. [1] [2] Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder.
On January 19, 2012, Legoland California confirmed that they would build a new attraction for the 2012 season called Pirate Reef, a Hopkins shoot-the-chutes attraction. [3] It is themed to pirates and features 28 new Lego models for the park. The 28 new models are made out of 250,000 Lego bricks. [1]
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The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood. [2] [3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO. [4] [5]
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