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  2. Design principles - Wikipedia

    en.wikipedia.org/wiki/Design_principles

    Planning a consistent and similar design is an important aspect of a designer's work to make their focal point visible. Too much similarity is boring but without similarity important elements will not exist and an image without contrast is uneventful so the key is to find the balance between similarity and contrast.

  3. John Hoke III - Wikipedia

    en.wikipedia.org/wiki/John_Hoke_III

    John Hoke III (born 1965) is an American architect and designer who is the chief innovation officer of Nike, Inc. [1] [2] [3] He leads the company's design team which includes more than 1,000 product and industrial designers, graphic designers, and fashion designers, as well as architects, interface, and digital content designers.

  4. Design elements - Wikipedia

    en.wikipedia.org/wiki/Design_elements

    Design elements are the basic units of any visual design which form its structure and convey visual messages. [1] [2] Painter and design theorist Maitland E. Graves (1902–1978), who attempted to gestate the fundamental principles of aesthetic order in visual design, [3] in his book, The Art of Color and Design (1941), defined the elements of design as line, direction, shape, size, texture ...

  5. Nike Design Chief John Hoke on Swoosh Campus, the ... - AOL

    www.aol.com/news/nike-design-chief-john-hoke...

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  6. The Subtleties Behind the Company Logos of Coca-Cola, Apple ...

    www.aol.com/news/2013-11-16-the-subtleties...

    A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...

  7. Carolyn Davidson (graphic designer) - Wikipedia

    en.wikipedia.org/wiki/Carolyn_Davidson_(graphic...

    They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]

  8. Nike Taps Former Twitter Executive as VP of Digital Design - AOL

    www.aol.com/news/nike-taps-former-twitter...

    According to his LinkedIn profile, he also served as the director of product design at Facebook and as a design director at Netflix. Nike Taps Former Twitter Executive as VP of Digital Design Skip ...

  9. Tinker Hatfield - Wikipedia

    en.wikipedia.org/wiki/Tinker_Hatfield

    Tinker Linn Hatfield Jr. (born April 30, 1952) is an American designer of numerous Nike athletic shoe models, including the Air Jordan 3 through Air Jordan 15, the twentieth-anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX), and other athletic sneakers including the world's first "cross training" shoes, the Nike Air Trainer.